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The Must-have Marketing Basics that Make Your Business Money
The world of business is fierce. The marketing tactics businesses used 10 years ago — and arguably even 10 days ago — have changed to some degree.
As a small or startup business, you might be “bootstrapping,” or capital is tight. Throwing a ton of money at building your marketing is out of the question. So you take what I like to call “piecemeal” approach to marketing — sending an email here, a social post there… only to leave you frustrated that your marketing isn’t filling your lead pipeline.
Sound familiar?
This “piecemeal” approach isn’t marketing. Marketing requires building a fundamental infrastructure that forms a repeatable, scalable, and continuous cycle that you build on over time as your business grows. If you think, “Julie, that sounds expensive…” It’s not. Does it require time and energy to build initially? Of course. But so did your business. Building a fundamental marketing infrastructure is the next step to running “big girl” and “big boy” businesses.
In this article, I will share some tactics I teach in my coaching program that you can implement to make your business money.
