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Is Business Coaching a Scam?

JulieAnne Gniadek
5 min readAug 29, 2023

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Coaching seems to be really in these days. It seems like you can hire a coach for nearly anything: a productivity coach, a life coach, a spiritual coach, a family coach.

Among all of them, one of the most popular types of coaches is a business coach.

But business coaches seem to be a dime a dozen today, and unfortunately, many of them turn out to be a hoax. They reach out to you and connect with you in some way. They start a conversation with you and genuinely seem interested in you and your business. You start talking about some of the challenges you are experiencing.

Then, the “coach” shifts the conversation, planting glorious visions of reaching your dreams, setting your own schedule, and making millions in your head. You get caught up in those beautiful images, and suddenly, you find yourself signing an agreement for “coaching”, although you aren’t really sure what it is or what you’re actually going to get from it.

Were you just scammed? Maybe, maybe not.

In this article, we will explain what business coaching is, what it isn’t, and how to avoid scams and find the best business coach for you.

What is Business Coaching?

Business coaching is an engagement that involves an individual (an entrepreneur, business owner, or…

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JulieAnne Gniadek
JulieAnne Gniadek

Written by JulieAnne Gniadek

Julie, owner/founder of Jaguar Business Solutions, is a certified project manager, business consultant, professional writer, and published author.

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