Member-only story
A Complete Guide to Building a Communications Plan
We are all familiar with the game of “Telephone”. Although a fun game you might have played as a child (or an adult, I won’t judge), the premise of the game remains true: Without proper communication, the initial message from the original sender isn’t always the same message when it reaches the end of the line of receivers.
Many organizations overlook the importance of communications plans when implementing changes and managing projects. Ensuring effective communication in any area of business is incredibly important for numerous reasons. The best way to ensure a successful project and to also keep people informed of changes, expectations, and decisions is with a communications plan.
So, what exactly is a communications plan? What does it look like? What should it include? How do you create one? In this article, we will dive in and answer all these questions and more.
What is a Communications Plan?
By definition, a communications plan defines exactly how specific information should be communicated throughout an organization or project. Not only does the plan outline who should receive information and correspondence, but also how and when they receive it.
